Services
Creative development and narrative design
Full A-to-Z video production
Storyboarding, shoot planning and directing
Editing and preparation of deliverables adapted for each language
Creation of assets for paid advertising campaigns
This project at a glance
The challenge
“Click · Choose · Shine” combines salon booking, professional product discovery and personalised expert advice. The challenge was to translate this multi-faceted offering into a single video that felt human and immediately understandable, without reducing the platform to a mere checklist of features.
The approach
We structured the narrative as a progression rather than three distinct messages. It starts with a relatable question about hair care, moves into the confidence of a salon visit and professional product selection, and culminates in the HairBeautyPass, linking personal needs with expert advice.
The creative direction was kept warm, dynamic, and approachable: professional expertise without feeling clinical or exclusive. This allowed the concept to scale from a longer brand narrative down to short-form, punchy content.
A bilingual voice actor recorded both the Dutch and French versions, ensuring efficient linguistic work and a consistent tone across the campaign.
The work
The main 60-second commercial serves as the hero element of this campaign. Every B2C and cutdown version has been delivered in both Dutch and French. A 25-second cutdown commercial delivers the same message on paid media, while the "CLICK", "CHOOSE", and "SHINE" campaigns each have their own dedicated video assets in Dutch and French.
Alongside the B2C work, a dedicated B2B version speaks to professionals considering joining the HairBeautyHub network. For social media, the message was tailored to each platform: a link-in-bio for Instagram and direct links to HairBeautyHub for Facebook. This supportive content kept the campaign language consistent while giving each customer action its own moment.
Evidence-based results
We only publish results that we can source. No public figures for business impact, satisfaction, engagement, participation or technical reliability have been communicated for this case, so this text does not claim any. The audience figures above describe the format we produce, not measured results. We prefer to highlight the difference rather than blur it. |
Video
CREDITS
Trinity — full end-to-end production &
supporting media campaigns
HairBeautyHub — client
Wide-open — production & editing
Weheardifferent — voice & mixing
