Illustrating the new signature:
Make the Difference in Hospitality
Four times a year, ASICS EMEA brings its leadership team face-to-face with the entire organisation at the same time. Around 1,000 colleagues tune in online from across the region. Another 250 or so attend live in the room. For one hour, everyone follows the same programme: where the organisation stands, and how it is progressing towards its annual goals.
A pre-recorded film allows for mistakes to be edited out. A live hour does not.
That is why Trinity has been organising the entire logistics and technical production of the All-Hands since September 2024. Each edition is built and rehearsed like a precise live sequence: six leaders, a rotating internal ASICS presenter, and a minute-by-minute orchestrated schedule. We are currently preparing the September 2026 event, planned as the ninth edition of an ongoing collaboration.
Services
Complete logistical organisation
Technical production and coordination of the live show
Production preparation and motion design coordination
Preparation of run sheets and on-site project management
Rehearsals, technical checks and presenter coaching
This project at a glance
These figures describe the format and the production scope we plan for. They are not performance results, and we do not present them as such.
From run of show to going live.
The challenge
An EMEA-wide All-Hands has a single live window and many moving parts. Six leadership updates, presenter handovers, motion design assets, slide cues and camera positions must all fit into the same tightly scheduled, hybrid hour, while the physical room and the remote audience follow an identical agenda across multiple countries. There is no margin and no second take.
Most of what can go wrong in a live show is decided before the broadcast: a loose handover, an unrehearsed segment, a cue without an owner. The real production challenge is therefore not setting up the cameras. It is building a shared run of show that makes every handover, rehearsal and live cue explicit before anyone goes on air.
The approach
Trinity treats each edition as a connected production system rather than a set of separate tasks. Logistics, content preparation and technical delivery are planned together, from call sheets and pre-production to presenter coaching, rehearsals and live show calling.
The backbone is a minute-by-minute run of show. Agendas are tailored to the slot: the March 2026 edition ran to 66 minutes, June to 69. Presenters do not walk in cold, either. Every speaker works from a playbook covering staging, stage presence and on-camera delivery, with rehearsals and tech checks giving the entire team a shared reference point before going live.
The work
For each edition, Trinity organises the entire logistical and technical production. The documented workflow spans preparation, motion design coordination and call sheets to on-site project management, rehearsals, tech checks and presenter coaching, closing with post-livestream follow-up. By the time the live show begins, the thinking has been done; the team executes a plan they have practiced.
During the live broadcast, the run of show links six leadership updates via a rotating internal presenter. Every segment has its place in a roughly one-hour programme, so that a colleague in the room and a colleague logged in from anywhere across EMEA follow the exact same sequence.
The collaboration started in September 2024 and is ongoing. Operating at four editions per year, the September 2026 All-Hands is scheduled as the ninth edition.
Clear on what is known. Clear on what remains confidential.
Evidence-based results
We only publish results that we can source. No public figures of business impact, satisfaction, engagement, participation, or technical reliability have been communicated for this case, so this text does not claim any. The audience figures above describe the format we produce, not measured results. We prefer to highlight the difference rather than blur it. |
CREDITS
Trinity Content Marketing
Zoom Production
ASICS Internal Communications Team
