A Parisian icon, reinvented at sea.
The goal was to work hand in hand with the yacht's brokers, providing them with everything they needed to sell this experience: the destination, recent photos, videos, as close as possible to the reality on board. To build this library, Trinity spent two days shooting on location in Greece, capturing as much photo and video content as possible.
The Crazy Horse is a Parisian institution and, in its own right, an extraordinary experience at sea. The brief was never to replicate the Parisian show on the water. Rather, it was about transposing the same level of excellence and the same desire to create unforgettable moments in one of the most exceptional settings in Europe: Greece.
Over time, the crew has forged its own personality and expertise — visible on board, but also in the way they communicate. This spirit is not limited to the crew; it is passed on to the charter guests. To showcase this, Trinity set up a complete 360° offering: website, social media, and brochures designed to give potential clients a taste of the experience and allow them to imagine themselves on board.
Services
Website design and development
Presentation brochures (digital and print formats)
Photo and video content production
Copywriting
Social media
This project at a glance
From video shooting to 360° communication.
The challenge
The yacht Crazy Horse needed its own identity — distinct from that of the Crazy Horse Paris — while retaining the same essential principles: exceptional service and unforgettable moments meant to be shared with a loved one. A second challenge went hand-in-hand with this: setting up a marketing ecosystem that would support the brokers responsible for charter sales, rather than competing with them. Both the positioning and the strategy had to meet this objective.
The approach
To highlight this personality, three elements had to be understood: the yacht, the crew and the destination. Trinity travelled with the crew in order to capture what makes this yacht unique. This content became the backbone of a new website — the heart of the marketing strategy — providing brokers and potential clients with the elements needed to imagine themselves on board. A brochure, developed in parallel, provided brokers with a concrete medium to present to their clients and use during promotional tours. All the content captured also fed the yacht's social media channels.
→ The boat: five independent cabins, a wide range of water toys and generous spaces throughout on board
→ The crew: the link between the yacht and its clients, and the personality at the heart of it all
→ The destination: Greece is as much a part of the story as the yacht itself; Trinity therefore designed itineraries around this country
The work
Trinity first set up the basic structure of the website, designed to be easily populated by the content collected in Greece. This same structure was then adapted to create a digital and printed brochure, sent to brokers and used during presentation tours. Finally, the crew was equipped with video and photographic equipment to manage their own channels — and now runs an independent and active community around the yacht.
