A Paris icon, reinvented at sea.
The goal was to work hand in hand with the yacht’s brokers — giving them everything they need to sell the experience: destination, up-to-date photography, video, the closest thing to actually being on board. To build that library, Trinity spent two days filming on location in Greece, capturing as much photo and video content as possible.
The Crazy Horse is a Paris institution, and an extraordinary experience at sea in its own right. The brief was never to copy the Paris show on the water. It was to carry the same standard, and the same drive to create unforgettable moments, into one of Europe’s most exceptional settings: Greece.
Over time, the crew has built a personality and expertise of its own — visible on board, and in how they communicate. That spirit isn’t confined to the crew; it carries through to the guests who charter the boat. To put it on show, Trinity built a full 360° offer: website, social media and brochures designed to give prospective clients a taste of the experience and let them picture themselves on board.
Services
Website design & build
Presentation brochure (digital & print)
Photo & video content production
Content writing
Social media
From video shoot to 360° communication.
The challenge
The Crazy Horse yacht needed an identity of its own — distinct from the Crazy Horse Paris, while carrying the same non-negotiables: exceptional service, and unforgettable moments meant to be shared with someone you love. A second challenge sat right alongside it: build a marketing ecosystem that supports the brokers who sell the charter, rather than competing with them. Positioning and strategy both had to get this right.
The approach
Showing that personality meant understanding three things: the boat, the crew and the destination. Trinity travelled with the crew to capture what makes the yacht distinct. That content became the backbone of a new website — the core of the marketing strategy — giving brokers and prospective guests what they need to project themselves on board. A brochure, built in parallel, gave brokers something tangible to bring to clients and use on road shows. Everything captured also went on to feed the yacht’s own social media.
→ The boat: five independent cabins, an extensive range of water toys, and generous space throughout
→ The crew: the link between the boat and its guests, and the personality at the centre of it all
→ The destination: Greece is as much the story as the yacht itself, so Trinity built itineraries around it
The work
Trinity first built the website’s core structure, designed to be filled easily with the content gathered in Greece. That same structure was then adapted into a digital and print brochure, sent to brokers and used on road shows. Finally, the crew was equipped with video and photography to run its own channels — and now manages an independent, active community around the boat.
